Sparkle or Die is an artist lifestyle brand based in Encinitas, California. Founded in a tiny, glitter-filled loft above a garage by Janel Kaden, what began as a workshop to provide personalized, hand-crafted gifts for her friends and family, has quickly grown into a recognized brand over the past couple of months.

While the sparkling roots are in creative direction and consulting, Sparkle or Die continues to grow and develop more experiences and products as the brand expands. We have added jewelry and small business packaging for our partners interested in growing their unique identity.

In our hectic lives people appreciate simplicity and authenticity. We believe sharing that light begins with our own overflowing shiny heart. Sparkle or Die hopes that our treasures inspire you to be that warmth in the lives around yourself. Please share your stories with us, we always love hearing about sparkling personalities, where and how they shine.